Scary games are also being brought by the online gaming websites as computer is the most efficient channel of communication in today’s world. Different gaming websites have been designed with different options and sub-options of gaming, if a gamer wishes to play a game that involves mortal combat then there will be sub-options in that game, so by this a gamer has a lot of options open and that is exactly what attracts a gamer towards these games. When we talk about Scary games then the story is similar, the user gets multiple options, such as Scarygame in a haunted villa, in a scary mountain, in a graveyard, in a farm and many more.
In order to gather a gamer’s attention the software manufacturers use different strategies like, online publicity, event marketing, marketing in schools, and even through TV channels. Various schemes are also attached to the package, for example: if a user purchases a game CD, A T-Shirt or another game CD is provided free of charge. These schemes are basically meant to promote the product and are available for a limited period. By introducing such schemes the users who take advantage and purchases the software promotes the product with a word of mouth. Event marketing has become a very effective means of marketing; it’s a means of promoting a product while any national or an international event is taking place.
